This privacy and cookie policy ("Privacy Policy") pertains to Personal Data used in the environments described below (together: the "Platform"): bookyourboat.online (the "Website"), bookyourboat.online in the execution of its related services.
The data controller is Bookyourboat B.V. located at Mgr. Verhoeksstraat 5, 5334 KA Velddriel, Netherlands ("Bookyourboat" or "we"). You can send us a message at the aforementioned address or email us at: [email protected]
We aim to protect your privacy. This Privacy Policy is intended to inform you about how we collect and use information that could identify you, such as your name, email address, address, other contact information, or online identifiers, as well as the Cookies we use. Please take the time to carefully read this Privacy Policy.
What information do we collect?
When you visit and/or use our Platform or contact us, we collect the following information:
• Personal data you share with us when you register for an account, subscribe to emails, newsletters, and notifications, and provide us with information when using our services, including information entered on our Platform and included in your comments, reviews, or responses to our surveys. When making a request, booking, or submitting reviews, you may voluntarily provide us with sensitive personal data if relevant to the service you are requesting or considering.
• When you use our online payment facilities, we will store and process your credit card or payment card details (via ourselves or a payment processor appointed by us) in encrypted form for a period of seven (7) years in accordance with legal requirements.
• If you communicate with us (e.g., via the Platform, email, phone, SMS, or social media), we will record that you have contacted us and may retain the content of your communication, along with your contact details and our responses.
• Information about your visits to and use of the Platform, such as information about the device and browser you are using, your IP address and location, your advertising identifier (IDFA), the date and time of your visit, the duration of your visit, your referral site, and your interactions on the Platform, including search results and boats you are interested in. Please note that we may link this information to your Bookyourboat.online account. Refer to the cookies section of this Privacy Policy for more information on the purposes for which we collect and use this information.
It is important that all Personal Data you provide to us when registering as a user or otherwise using the Platform is correct and accurate. This includes, for example, ensuring that we have the correct contact details (including email) at all times.
If you intend to send someone else's Personal Data to us, for example, when making a request or booking on their behalf, you should only provide us with the third party's data with their consent and after they have received information about how we will use their data, including the purposes outlined in this Privacy Policy.
How long do we retain Personal Data?
We will retain Personal Data for as long as required by law, in case of administration and billing. In all other cases, we will retain the information for as short a period as possible.
Protection of your Personal Data
The transmission of information via the internet is not always secure. While we will always do our best to protect your Personal Data, we cannot guarantee the security of data transmitted to our Platform. Any transmission of information is at your own risk. Once we receive your Personal Data, we apply strict procedures and security features to that data.
How do we use your Personal Data?
In general, we use Personal Data to provide you with the services and products you request, process booking payments, provide customer service, deliver content and ads we think may interest you, conduct customer research, send you marketing and promotional emails, and keep you informed of significant changes to our Platform.
We use your Personal Data for the following purposes:
a. To enter into or fulfill a contract or take measures in the context of a contract. This applies when you request a service through Bookyourboat. This includes:
- Sending you information about your requested services (such as appointment reminders) via email, SMS (and possibly push notifications in the future);
- Facilitating your requests and bookings and processing payments, as well as facilitating booking payments;
- Responding to your questions and comments;
- Managing your account;
b. (b) As required by Bookyourboat to conduct business and pursue our legitimate interests, in particular:
- To secure our Platform and systems and to prevent fraud, security incidents, and other crimes;
- To verify compliance with our terms and conditions and to determine, exercise, or defend our legal position;
- To keep you informed of relevant new Bookyourboat services and special offers, for example, via email and by displaying ads on third-party websites, such as Facebook;
- To tailor and personalize marketing notifications and ads for you based on the information you provide and your use of our Platform, products, and services, and other websites (see the Cookies section of this Privacy Policy for more information);
- To assist us in monitoring, improving, and protecting our Platform, products, and services, and to personalize our Platform, products, services (and those of our partners) for you based on the information you provide and your use of our Platform, products, services, and other websites (see the Cookies section of this Privacy Policy for more information);
- For investigating and responding to queries or complaints received from you or others about our Platform or our products or services;
- To conduct internal research and analysis, so we can see how our Platform and our business are performing, and how our products and services are used.
c. (c) Where we explicitly request your consent:
- If you are not a customer: to keep you informed of relevant new Bookyourboat services and special offers, for example, via email and by displaying ads on third-party websites, such as Facebook (where consent is required);
- To place cookies and use similar technologies in accordance with the Cookies section of this Privacy Policy and the information provided to you when these technologies are used;
- In other cases where we request your consent, we will use the data for the purpose indicated at that time;
- For applications that are legally required:
- To respond to requests from government or law enforcement agencies conducting an investigation;
- To comply with legal, regulatory, and compliance requirements.
Request to Delete Your Data
You can request to delete your personal data at any time by sending an email to [email protected]. If you have availed of any of our services, we are obliged to retain your basic data for 7 years for our records.
Withdrawal of Consent or Objection to Direct Marketing
You have the absolute right to opt out of direct marketing at any time. You can do this by following the instructions in the message if it is an electronic message, or by contacting us using the contact details below.
• If you wish to unsubscribe from receiving messages sent by Bookyourboat, you can do so by clicking the "unsubscribe from this list" button at the bottom of the email messages we send you or by contacting us at [email protected]. In the case of email marketing, your email address will be removed from our system within 48 business hours.
Our website includes social media buttons. These buttons may collect your personal data by the administrators of these services.
Sharing Personal Data with Third Parties
We take the security and processing of your Personal Data very seriously, and under no circumstances will we sell your Personal Data.
However, we may share your Personal Data with selected third parties in the following situations:
• If you make an inquiry or booking or otherwise engage with Bookyourboat.online through a website or app offered by a third party on behalf of us, your contact details and details of your order will be passed on to the relevant third party. If you give relevant permissions to a third party, they may also send you marketing communications.
• To external service providers who perform tasks on our behalf related to the Platform or otherwise in connection with the provision of Bookyourboat.online services (such as processing credit card payments, website hosting, conducting surveys and market research, providing social media analytics, providing email marketing services, data analysis tools, and managing customer service communications). We have entered into data processing agreements with these parties to ensure the security of your data.
• To our Partners with whom you book services through our Website to perform the agreement between us. Your information will be shared with Partners:
• To facilitate bookings and, if necessary, to make contact before your booking;
• To process bookings in the manner you have chosen (PayPal or payment via IBAN)
• In the event that we buy, sell, or transfer a business or assets, become insolvent or bankrupt, or are placed under receivership. If this happens, we may need to disclose your Personal Data to the seller or buyer of such businesses or assets, as the case may be;
Please note: by placing Personal Data on a publicly accessible part of our Platform (such as review sections), such data may be collected by third parties over which we have no control. We are not responsible for the use of such data by such third parties.
Your Rights Regarding Your Personal Data
With regard to the Personal Data we hold about you, you have the right to request the following:
• A copy of your Personal Data;
• To correct, delete, or restrict the processing of your Personal Data;
• To obtain Personal Data you have provided to us for a contract or with your consent in a structured, machine-readable format and to request us to transfer this information to another organization;
• In some circumstances, to object to the processing of your Personal Data (particularly if we do not need to process the data to comply with a contractual or other legal requirement, or if we are using the data for direct marketing).
Initially, you may view or modify the information you have provided to us by logging into your online account.
Your rights with respect to your Personal Data may be limited in some situations. For example, if fulfilling your request would reveal Personal Data about another person or if we have a legal requirement or a compelling legitimate reason to continue processing the data you asked us to delete.
You also have the right to lodge a complaint if you believe your Personal Data has been misused. We encourage you to come to us initially, but to the extent this right applies to you, you have the right to file a complaint directly with the relevant supervisory authority.
If you wish to exercise any of the above rights, please contact us through Bookyourboat.online. However, please note that financial information will not be provided without verification.
What About Other Websites Linked to Our Platform?
We are not responsible for the practices employed by websites linked to or from our Platform, nor for the information or content contained therein. Often, links to other websites are provided solely as pointers to information on topics that may be useful to users of our Platform.
Please be aware that when you use a link to go from our Platform to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including websites which have a link on our Platform, is subject to that website's own rules and policies. Always read those rules and policies before proceeding.
Social Media and User-Generated Content
On some parts of our Platform, users may submit their own content. Please be aware that content uploaded to one of our Platforms may be viewed by the public, and you should exercise caution when providing certain Personal Data through such a Platform, such as financial information or address details. We are not responsible for actions of other individuals if you post Personal Data on one of our social media platforms, such as Facebook or Instagram. Please also review the respective privacy and cookie policies of the social media platforms you use.
Changes to Our Privacy Policy
If we change our Privacy Policy and procedures, we will post those changes on our Platform to keep you aware of what information we collect, how we use it, and under what circumstances we may disclose it.
Where We Store Your Personal Data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA), including for the purpose of processing such data by selected third parties to facilitate the operations of Bookyourboat.online. Countries outside the EEA may not have laws that provide the same level of protection for your Personal Data as the laws of countries within the EEA. In such cases, we will take appropriate measures to ensure that such transfers comply with applicable data protection laws.
PayPal Transactions
Please note that all PayPal transactions are subject to the PayPal Privacy Policy, which you can find here: www.paypal.com/nl/webapps/mpp/ua/privacy-full. Make sure to read the terms of the PayPal Privacy Policy if you intend to use PayPal to complete transactions through the Platform.
Retention
We will retain your Personal Data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless otherwise communicated to you or as permitted by applicable law.
Our Cookie Policy
Like other commercial websites and apps, our Platform utilizes standard technologies, including cookies and similar tools, including web server logs, web beacons, tokens, pixel tags, local storage, device IDs, and tracking IDs (collectively referred to as "Cookies" in this Privacy Policy) for the purposes outlined below.
Please note that third parties collect and use data from Cookies placed on the Platform. This Privacy Policy may not describe the privacy practices of such third parties. We encourage you to read the privacy policy of these third parties, and if you prefer not to have data collected by these parties, follow their opt-out processes if applicable. Please read the section "What Can I Do to Change My Cookie Settings?" below for more information.
Why, How, and When We Use Cookies?
• Strictly Necessary/Transactional Purposes
The use of cookies for this purpose is essential for our Platform to function correctly. They may be necessary to enable you to use our Platform and use our features, for system administration to prevent fraudulent activities, to keep you logged in from one page to another, or so we can remember what you've added to your shopping cart. These cookies cannot be disabled because our Platform cannot function without them.
• Functionality Purposes
The use of cookies for this purpose allows us to improve and simplify your user experience. For example, cookies remember choices you make, such as the country you're visiting our Platform from, language, search parameters like date, area, or treatment, and help identify issues with our Platform (such as crash incidents). This information can then be used to provide you with an experience that better matches your selections and to customize and improve your visits to our Platform. The information collected by these technologies can be personally identifiable, such as your login details. They cannot track your browsing activity on other websites or apps outside of the Platform. We use some tools for this purpose.
• Performance Purposes
By using cookies for this purpose, we can better understand how many users visit our Platform, how users arrive at and navigate our Platform, and which parts of our Platform are the most popular. This helps us improve the Platform, such as navigation and interface experience, and enhance our products and services. For this purpose, we use Google Analytics and Hotjar, among others. We also use these cookies to help us measure the effectiveness of our online marketing and advertising activities. For this purpose, we use a number of third-party cookies, including but not limited to Facebook.
• Targeting or Advertising Purposes
The use of cookies for this purpose allows us to display ads on and off the Platform and collect information about your browsing behavior and use of the Platform to make ads more relevant and personalized to you and your interests. We may use remarketing technologies to allow third parties to display relevant and personalized ads to you across their networks. They are also used to indicate that you have seen a particular ad, limit the number of times you see an ad, and measure the effectiveness of an ad campaign. For this purpose, we use technologies from third parties, including but not limited to Google Analytics and Facebook Analytics. Technologies are also placed by social media sites for advertising and targeting purposes (including Facebook).
These technologies remember the websites you visit, and that information is shared with other parties such as advertisers. When we use third parties for advertising and targeting purposes, we may disclose:
- Personally identifiable information, such as email address, order ID, location.
- Generic, aggregated, or anonymized data related to your visits and use of our Platform; or
- Information in pseudonymous form, such as a browser cookie ID/code or cryptographic hash of your email address to help us customize and display ads to you on other services. This ID or code is linked to your equivalent unique code generated in the same way by our advertising partners to customize ads for you. The external companies we use for targeting and advertising purposes have their own privacy policies that you should carefully review.
How We Use Information Collected from Tracking Technologies
See "How We Use Your Personal Data?" above.
What Can I Do to Change My Cookie Settings?
Below are some ways you can manage your cookie preferences online. Also, refer to the privacy and cookie policy of the respective third party for more information.
• Most browsers and devices allow you to remove tracking technologies and/or block new tracking technologies. If you want to disable tracking technologies, check the "Help" menu in your browser or go to your device settings. However, please note that (a) this may not be effective for all tracking technologies, and (b) disabling tracking technologies may limit your use of the Websites and/or affect the way they work or slow them down.
• Use your mobile device settings to configure your ad preferences.
• Google Analytics: If you prefer not to share data with Google Analytics, you can install the Google Analytics opt-out browser add-on by following the instructions here: tools.google.com/dlpage/gaoptout?hl=en. You can opt out of using Cookies by Google by visiting Google's Ad Settings opt-out page at policies.google.com/technologies/ads?hl=en.
• Facebook Ads: You can control how Facebook uses data to show you ads by disabling ads that may be based on interests and/or your relationship with specific advertisers in your ad preference settings. For more information, visit various Facebook pages where you can learn more about ads and cookies on Facebook and update your settings:
• www.facebook.com/policies/cookies/
• www.facebook.com/about/ads
• www.facebook.com/about/ads
• Please note that even if you have opted out of receiving our email marketing communications via the methods described above in the "Withdrawal of Consent or Objection to Direct Marketing" chapter, you may still see our non-targeted ads while you are online if your interests on Facebook are aligned with an audience segment (predefined by Facebook) to which our business is also linked. We have no say in the display of these ads.
• In the case of third parties not mentioned in this chapter, consult their respective privacy and cookie policies to learn more about ads you may see while browsing online and how to opt out.